At Blu, our journey began with a simple grocery bag, which sparked a profound realization about the detrimental effects of fast fashion on our environment. Research indicates that the fashion industry is responsible for approximately 10% of global carbon emissions, and it consumes vast amounts of water—about 2,700 liters to produce a single cotton t-shirt. This alarming data motivated us to seek sustainable alternatives.

Years ago, we took apart a paper grocery bag to create a pattern for a reusable version, aiming to elevate the concept of sustainability. Our vision evolved, leading us to repurpose old jeans into stylish, eco-friendly tote bags. By utilizing upcycled denim, we not only reduce textile waste but also provide a unique fashion statement for our customers.

In 2024, we officially launched Blu in Santa Monica, offering a curated selection of handcrafted accessories, including our signature Everywhere Bag. Each product reflects our commitment to sustainability and style, allowing our customers to make a positive impact on the planet while enhancing their wardrobe. By choosing Blu, you are not just purchasing a bag; you are participating in a movement towards a more sustainable future.

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Blythe Domingue